Lance Armstrong uses New Marketing against the Media

John Donne said,”  . . . never send to know for whom the the bell tolls; it tolls for thee.” We are all going to be dramatically affected by the new world and the new face of work.

Updated | May 29 Lance Armstrong, who stopped talking to the news media without explanation or comment nearly two weeks ago, is not the first star athlete to tire of answering questions from reporters, but he does seem to be the first to embark on a drive to put them out of business entirely, by simply reporting, in multimedia blog posts and tweets, on his own exploits.

As my colleague Juliet Macur reported earlier this week, Philippe Maertens, a spokesman for Mr. Armstrong’s cycling team, “said that Armstrong was at first upset with reports that he had been the instigator of a rider protest last week in Milan. Now, Maertens said, he was not sure why Armstrong continued his boycott of the news media.” According to the spokesman, the seven-time Tour de France champion told him simply, “I don’t need them.”

Read the whole story off The Lede – New York Times News Blog

By taking total control of the coverage of his own comeback, interviewing himself on video and choosing which comments on Twitter to respond to and which to ignore, Mr. Armstrong has ensured that, for as long as his press blackout lasts, he can write his own story and present himself to his fans on his own terms, without even having to acknowledge any criticism or doubts. Given the chance, who wouldn’t like to do that?

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