New marketing has an emphasis on events and projects – epic, legendary, unique and fun.
The right event does not need expensive advertising on TV, radio or print. Catch people’s imagination and they will viral market your event for you – for free! And dont think people don’t have time – for the right event, they have all the time in the world.
A non-profit, one afternoon version of the ‘Amazing Race’ was held in Johannesburg recently. In its fouth year it attracted over 2000 people – and contestants went all out to get into the true spirit of the event.
Contestants dressed up and many decorated their cars as well. Following the clues, competition was fierce to get to the winning line first and of course the after party was legendary!
Click on the thumbnails below to walk through the gallery.