My name is Steve Eilertsen. I’m the IT marketing manager of a motorcycle company called Schlowy Custom Motorcycles. My involvement with the IT industry goes back to 1983, Dos version 3.1, monochrome screens and no hard drives!
I’m a specialist in using the Internet to market companies, services, products and personal brands. I have used these channels to grow new business ventures from concept to profit at zero cost using the varied channels in New Marketing.
I’m not an advocate of ‘quick get rich schemes’. The methods I demonstrate are conservative and require time, passion and hard work, resulting in robust brand growth that can weather normal business cycles.
Dead Men have White Collars is the result of 10 years of research and personal practical application. During this period the marketing process that used to be technical and expensive, has become ’email-easy’, and free!
I walk the talk, and I would love the opportunity to share what I have learnt with you or your company.
Check out the Schlowy Customs blog website
www.schlowycustomsblog.co.za to see blogging in action.
Seminar content summary
This chaotic new world – a survival guide
Self reliant, recession proof, career management
Marketing – media, trends, new marketing
Your network – how to start, sustain, expand, service your network using a a variety of social media resources.
Blogging – How to, all the help you need, how to find additional help from videos to faqs
Social Media – How it can work for you
On-line shop – How to road map
What the Internet cannot do