My name is Steve Eilertsen. I’m the IT marketing manager of a motorcycle company called Schlowy Custom Motorcycles. My involvement with the IT industry goes back to 1983, Dos version 3.1, monochrome screens and no hard drives!

I’m a specialist in using the Internet to market companies, services, products and personal brands. I have used these channels to grow new business ventures from concept to profit at zero cost using the varied channels in New Marketing.

I’m not an advocate of ‘quick get rich schemes’. The methods I demonstrate are conservative and require time, passion and hard work, resulting in robust brand growth that can weather normal business cycles.

Dead Men have White Collars is the result of 10 years of research and personal practical application. During this period the marketing process that used to be technical and expensive, has become ’email-easy’, and free!

I walk the talk, and I would love the opportunity to share what I have learnt with you or your company.

Check out the Schlowy Customs blog website
www.schlowycustomsblog.co.za to see blogging in action.

Seminar content summary

This chaotic new world – a survival guide

Self reliant, recession proof, career management

Branding yourself

Marketing – media, trends, new marketing

Your network – how to start, sustain, expand, service your network using a a variety of social media resources.

Blogging – How to, all the help you need, how to find additional help from videos to faqs

Social Media – How it can work for you

On-line shop – How to road map

What the Internet cannot do


6 Responses to About

  1. Hi Steve

    Thank you for a wonderful presentation last week. I am delighted that this blog is up and running. I hope to share and read experiences as we all progress in this world of opportunity.

    Sean Dercksen

  2. Bruce Lumgair says:

    Hi Steve,

    I think what you are doing is great. I am almost shaking as I write this comment as it is my first on any blog and I have no confidence that it will even work. But you are there guiding people like me step by step from step one, otherswise I doubt I would be on the steps at all!
    Thank you!

  3. Denise Irvine says:

    Hi Steve,

    The course you presented recently was both exciting and motivating. It has inspired me to get my business started and I am in the process of setting up my first blog. I used think that blogs are a waste of time and didn’t realise how well you could brand yourself this way. Thank you for sharing your years of experience and knowledge with us – it has given me new hope. You are an excellent presenter – not so much ra ra but just explaining step-by-step in a practical manner how things work and how to create income streams by using the tools at our disposal. I’m looking forward to your on-going support and guidance through this exciting new learning curve.

    Kind regards,

  4. Hanneke says:

    Congratulations Steve.

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