Now is the time

October 5, 2009

“The very best time to launch a new product or service is when the market appears exhausted or depleted. There’s more room at the top and fewer people in a hurry to get there.” Seth Godin. Click here to read his post. This is especially true of the real estate industry at this time.

This time of recession, caution, concern and even fear is the right time to grab a share of the market. Whenever has there been a time when chaos and confusion will allow you to establish an online brand, at zero cost?

The next generation of leaders, in the real estate arena, will be established during this time of change.

The course ‘Dead Men have White Collars’ roadmaps how to do this using free Internet resources.


No to ONE big project

September 22, 2009

We are all confronted with the one BIG deal scenario. That deal that will make us for life and secure our future. One BIG deal eats resources and takes up so much time that we  are tempted to turn our backs on all other options, income streams, opportunities, partnerships and growth.

Don’t do it!!

The long road necessary for that ONE big deal if fraught with deal and life wrecking problems and challenges.

The long road necessary for that ONE big deal is fraught with life wrecking problems and challenges. Source - unknown.

Don’t focus exclusively on the one big project / opportunity / product. Big projects have a nasty habit of not happening for a variety of reasons beyond our control. I know of one project team that worked together for five years – sunk everything into a new venture (including retirement funds) only for the team to fall apart when the real money began to appear on the horizon; today they only talk to one another through their lawyers that they cannot afford to pay.

The joy of the Internet is that it allows us to multi-task, be project based, keep relationships warm, continue to build our network, grow our skills and build our personal brand at zero cost WHILE we partially focus on the one big deal.

This way we don’t live with regret and if the deal falls through it’s still business as usual.

How to use free Internet services for marketing

June 5, 2009

How to use the new marketing Internet services . . .

1) Find me
Your website filled with rich static content. Also Plaxo, LinkedIn and similar

2) Trust me
Build relationships, demonstrate transparency, gain authenticity via FaceBook, MySpace or similar. Invite people here to read your blog, view your galleries and videos

Facebook log in screen

Facebook log in screen

3) Build your brand
People read your blog filled with cutting edge, current and even controversial content. People find you via search engines and learn to use your expert knowledge as a resource.

4) Your online presence
Participate in forums and webinars around your chosen topics

5) Build the magic and tell the story – YouTube and your photo galleries must enthrall people. You can put galleries in wordpress but Flickr and Photobucket are better for large quantities and photo management.

6) Instant communications – Twitter, MXit when you need to instantly communicate with groups of people who want to be part of your story or success.

Dead Men have White Collars will be held in Johannesburg, Bloemfontein, Pretoria and Durban during the month of June. See ‘Seminar dates’ page for more

Lance Armstrong uses New Marketing against the Media

June 1, 2009

John Donne said,”  . . . never send to know for whom the the bell tolls; it tolls for thee.” We are all going to be dramatically affected by the new world and the new face of work.

Updated | May 29 Lance Armstrong, who stopped talking to the news media without explanation or comment nearly two weeks ago, is not the first star athlete to tire of answering questions from reporters, but he does seem to be the first to embark on a drive to put them out of business entirely, by simply reporting, in multimedia blog posts and tweets, on his own exploits.

As my colleague Juliet Macur reported earlier this week, Philippe Maertens, a spokesman for Mr. Armstrong’s cycling team, “said that Armstrong was at first upset with reports that he had been the instigator of a rider protest last week in Milan. Now, Maertens said, he was not sure why Armstrong continued his boycott of the news media.” According to the spokesman, the seven-time Tour de France champion told him simply, “I don’t need them.”

Read the whole story off The Lede – New York Times News Blog

By taking total control of the coverage of his own comeback, interviewing himself on video and choosing which comments on Twitter to respond to and which to ignore, Mr. Armstrong has ensured that, for as long as his press blackout lasts, he can write his own story and present himself to his fans on his own terms, without even having to acknowledge any criticism or doubts. Given the chance, who wouldn’t like to do that?