December 2, 2009

Crises = danger + opportunity

“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger – but recognize the opportunity.”

Richard M. Nixon

Paradox is a characteristic of our modern society. It is so easy to fixate on the danger and become paralyzed. It is so easy to stop thinking and cease to see the bigger picture (the context of the crisis). It is difficult to tear our eyes away from the danger and strike out, with a brave heart, towards the opportunity lying within our reach.

Today I would like to encourage you to see the opportunity in every crises.

You can do this . . .


Now is the time

October 5, 2009

“The very best time to launch a new product or service is when the market appears exhausted or depleted. There’s more room at the top and fewer people in a hurry to get there.” Seth Godin. Click here to read his post. This is especially true of the real estate industry at this time.

This time of recession, caution, concern and even fear is the right time to grab a share of the market. Whenever has there been a time when chaos and confusion will allow you to establish an online brand, at zero cost?

The next generation of leaders, in the real estate arena, will be established during this time of change.

The course ‘Dead Men have White Collars’ roadmaps how to do this using free Internet resources.

No to ONE big project

September 22, 2009

We are all confronted with the one BIG deal scenario. That deal that will make us for life and secure our future. One BIG deal eats resources and takes up so much time that we  are tempted to turn our backs on all other options, income streams, opportunities, partnerships and growth.

Don’t do it!!

The long road necessary for that ONE big deal if fraught with deal and life wrecking problems and challenges.

The long road necessary for that ONE big deal is fraught with life wrecking problems and challenges. Source - unknown.

Don’t focus exclusively on the one big project / opportunity / product. Big projects have a nasty habit of not happening for a variety of reasons beyond our control. I know of one project team that worked together for five years – sunk everything into a new venture (including retirement funds) only for the team to fall apart when the real money began to appear on the horizon; today they only talk to one another through their lawyers that they cannot afford to pay.

The joy of the Internet is that it allows us to multi-task, be project based, keep relationships warm, continue to build our network, grow our skills and build our personal brand at zero cost WHILE we partially focus on the one big deal.

This way we don’t live with regret and if the deal falls through it’s still business as usual.

Perfect time does not exist

September 16, 2009

So what are you waiting for?

What does it take to get you moving on your website, blog, podcast, Facebook, video, online-course, mass mail campaign, newsletter, community project? There was an old advert that said “You can stay as you are for the rest of your life or you can change . . . ”

Don’t wait for the perfect time. Don’t wait for the holidays. Don’t wait for the new computer. Don’t wait for help from a visiting son . . . . the perfect time will never exist.

Start today. It’s that simple  . . . and if it is not, put out a call for immediate help and fix a time and date. The old world will never return; marketing has changed forever; the old methods will just eat up valuable time and money; old habits will just frustrate and keep you in the rut you don’t want to be.

Look at the website, Michael Martin Photography home page below. Not only is it complety different but it points to a whole new way of doing things, different packaging, different marketing . . .

Michael Martin Photography home page

Michael Martin Photography home page

Often it is not seeing the light that gets us moving, but feeling the burn – dont wait for the BURN!.

Perseverance, keep moving

August 14, 2009

It has been some months for some of the delegates who attended the ‘Dead Men have White Collars’ seminar – just enough time for you to begin to get disheartened because nothing may have changed in your circumstances despite some months of hard work.

Malcolm Gladwell, at the Leadership Conference in Johannesburg, South Africa took time to point out that there is no such thing as an ‘overnight success’. Every successful person has put in 10 000 hours of hard work before success ‘fell from heaven’.

This is why we must follow our passion; it is the only thing that is going to get us through 10 000 of hard work with little reward, e.g. 10 years at 4 hours per day. Sadly western culture has diminished the value of hard work which is in direct contrast to eastern culture where it is the norm.

‘Dead Men have White Collars’ does not point in the direction of using Internet resources as a quick get-rich scheme. There is no short cut around consistency, passion and hard work.

Malcolm Gladwell - Book 'Outliers' about success and hard work.

Malcolm Gladwell - Book 'Outliers' about success and hard work.

Click here to watch the YouTube video.

Lance Armstrong uses New Marketing against the Media

June 1, 2009

John Donne said,”  . . . never send to know for whom the the bell tolls; it tolls for thee.” We are all going to be dramatically affected by the new world and the new face of work.

Updated | May 29 Lance Armstrong, who stopped talking to the news media without explanation or comment nearly two weeks ago, is not the first star athlete to tire of answering questions from reporters, but he does seem to be the first to embark on a drive to put them out of business entirely, by simply reporting, in multimedia blog posts and tweets, on his own exploits.

As my colleague Juliet Macur reported earlier this week, Philippe Maertens, a spokesman for Mr. Armstrong’s cycling team, “said that Armstrong was at first upset with reports that he had been the instigator of a rider protest last week in Milan. Now, Maertens said, he was not sure why Armstrong continued his boycott of the news media.” According to the spokesman, the seven-time Tour de France champion told him simply, “I don’t need them.”

Read the whole story off The Lede – New York Times News Blog

By taking total control of the coverage of his own comeback, interviewing himself on video and choosing which comments on Twitter to respond to and which to ignore, Mr. Armstrong has ensured that, for as long as his press blackout lasts, he can write his own story and present himself to his fans on his own terms, without even having to acknowledge any criticism or doubts. Given the chance, who wouldn’t like to do that?

A new business!

April 8, 2009
Sean Dercksen has been a Master of Ceremonies (MC) for his company for 10 years; its part of his job. He is also a gifted and animated story teller and impersonator; it’s his passion.

By joining his MC skill to his passion, and then separating this from his office-hours job, he has a new business providing an alternative income stream. Something he can take with him; something that makes him self reliant. Now launch it on the Internet with a website, blog and videos. The cost here is virtually zero.

Click here for a sneak preview of the pre-launch website