September 29, 2009
In Old Marketing your expenses generate a profit e.g. you run a large ad campaign, you sell products / services to the few that respond and you generate a profit. To generate more profit you have to repeat the cycle over and over again; if you stop your profit dries up – there is no asset here.
This method remains popular because people want instant gratification; we are still a quick fix society but it is impossible to stand out in an overcrowded marketplace.
In New Marketing your expenses should generate an asset e.g. you run a small campaign / initiative, you make a few contacts, you build trust and credibility, you gain permission to speak to them on an ongoing basis, you sell them products / services over and over again without exposing them to the initial campaign. Demand for your products / services continues even when you stop – this is an asset that you can sell.
This method remains unpopular because people don’t want to take the time to build the network and invest in the relationships. That is why the people who do it well, do so well.
August 6, 2009
Traditional diaries and calendars (both real and virtual) all suffer from the same problem i.e. they assume that you have one interest, one job, one project, one career and one focus; a linear structure.
The Journal - DavidRM Software
The new world demands that we be
project based . . .
that we have short, medium and long term goals . . .
that we manage our lives holistically – a network structure i.e. a project management approach.
If you have found linear diaries a problem when attempting holistic life management give the software program called ‘The Journal’ a free 30 day trial – ($39.95 for a the full download if you like the system)
Here is a quick list of its advantages and features.
Entries can be sorted into categories and or topics meaning that your life can be made up of as many facets as you find practical and useful. The bonus is that each facet can be linked to other entries via a keyword system.
You can create multiple categories for your entries as well as nested subcategories. A category can contain either dated or undated. Categories are useful for separate projects. Categories can have subcategories.
If you’re familiar with tagging, then you already know how topics work. You can assign one or more topics (tags) to any entry. Then you can search entries by topic. For example, you could list all the entries you’ve made regarding health and fitness. There are 60 built-in topics, and you can create your own topics as well.
The tabbed interface makes it easy to switch between different categories and subcategories with a single mouse click.
In addition the Journal assists with life critical tasks like . . .
- Discover your life purpose.
- Get a check-up on how you’re doing in 11 key areas of your life.
- Identify your core values.
- Set goals.
- Balance your life to create alignment between your needs, abilities, desires, and purpose.
- Assess your relationships.
- Install a positive new habit. Overcome a bad habit.
- Build your self-discipline, courage, and compassion.
- Solve problems.
- Gain clarity.
- Cultivate a positive attitude.
Click here for more or to order online.
April 17, 2009
You know you are a brand. You know you have to create for yourself an online presence, showcasing your knowledge and expertise; you must lead, become a resource and build your own network.
You may however choose a more formal route and launch a new business, through which, to brand yourself.
How to earn a living online is a whole new world. The blog, “It’s My Business” is an excellent resources you may what to visit.