Best new marketing blog

December 17, 2009

Some blogs are about as perfect as you can get and they have the stats to prove it i.e. in one year, 3 million visitors, 3500 followers on Facebook, 3800 subscribers to their RSS feed and 1600 followers on Twitter (Dec 2009)

The blog I’m referring to – Bike Exif an Australian outfit that specialises in classic motorcycles, custom motorcycles and cafe racers. Chris Hunter is their creative director.

Mac custom motorcycle

Click here to view post on Mac Motorcycle

The blog has a community. It is full of passion. It focuses on design; each motorcycle and photo is a work of art. Every motorcycle has a story and every owner and custom builder is profiled; everyone is important. They post almost every day. The blog content is tightly focused. You have a regular website and a mobile phone website. You can follow them on Twitter, Facebook or via subscription (RSS feed) or a daily email.

Even if you are not a biker, this is a blog website we can all learn from!


Legendary epic marketing events

November 25, 2009

New marketing has an emphasis on events and projects – epic, legendary, unique and fun.

The right event does not need expensive advertising on TV, radio or print. Catch people’s imagination and they will viral market your event for you – for free! And dont think people don’t have time – for the right event, they have all the time in the world.

A non-profit, one afternoon version of the ‘Amazing Race’ was held in Johannesburg recently. In its fouth year it attracted over 2000 people – and contestants went all out to get into the true spirit of the event.

The crowd at the amazing race -  Johannesburg

Contestants dressed up and many decorated their cars as well. Following the clues, competition was fierce to get to the winning line first and of course the after party was legendary!

Click on the thumbnails below to walk through the gallery.


People value interesting useful information

October 26, 2009

Today’s consumer wants valuable, useful, interesting, information in order to make informed decisions.

An article from the Custom Publishing Council poll, shows that consumers are increasingly attracted to marketing methods that include useful information:

* 68% say it helps them make better purchasing decisions when companies provide product information

* 78% don’t mind sponsors selling their products and services through custom publications — as long as the information is interesting.

* 74% say getting information from an interesting collection of articles is more appealing than getting information from ads.

Blogs, websites, videos and podcasts packed with interesting information will always find a dedicated market.

Click here to read the full article


Expenses assets and profit

September 29, 2009

In Old Marketing your expenses generate a profit e.g. you run a large ad campaign, you sell products / services to the few that respond and you generate a profit. To generate more profit you have to repeat the cycle over and over again; if you stop your profit dries up – there is no asset here.

This method remains popular because people want instant gratification; we are still a quick fix society but it is impossible to stand out in an overcrowded marketplace.

In New Marketing your expenses should generate an asset e.g. you run a small campaign / initiative, you make a few contacts, you build trust and credibility, you gain permission to speak to them on an ongoing basis, you sell them products / services over and over again without exposing them to the initial campaign. Demand for your products / services continues even when you stop – this is an asset that you can sell.

This method remains unpopular because people don’t want to take the time to build the network and invest in the relationships. That is why the people who do it well, do so well.


Projects, community and friends

September 3, 2009
african child Part of your blogging effort is to build community. Part of New Marketing is the search for meaning – people want to get involved in something that makes a difference.

However  . . .  a word of warning. Do not attempt to mobilize your community, friends, database against a huge unsolvable, bottomless-pit of a project.  Consider Seth Godin advice below. . .

“If you’ve got a small, fixable problem, people will rush to help, because people like to be on the winning side, take credit and do something that worked. If you’ve got a massive generational problem  . . . we’re going to move on in search of something smaller. Not fair, but true.”

Click here to view Seth’s blog

Ensure that your community project is do-able.

Ultra focused niche market

August 28, 2009

Internet marketing and search engines best serve tightly-defined, ultra-focused, niche markets. How can you have competition if no-one offers what you do?

Best made axes

Best made axes

Consider ‘Best Made Axes’ – they make hand-made axes that are objects of art, items of fashion, collectibles; quality is expected, demanded and is not even news; they sell because they are cool, different and sexy (in a lumberjack kind of way) and price is of no consequence.

Visit their unique website site.

What makes your service / product different? Are you offering something that no-one can duplicate because it is uniquely you? Find and cultivate that uniqueness and then deliver it consistently; time and viral marketing will do the rest.


Great photos and images needed

August 12, 2009

In our efforts to sell the story, dream, lifestyle and experience GREAT photos and images are vital for your website or blog. Consider the Levi Strauss website below – few words and huge visual impact portraying the lifestyle.

Levi Strauss website

Levi Strauss website

Because ‘meaning is the new money’ (Daniel Pink) having a give-back strategy is an important way to add an additional facet to a regular retail sale transaction. Currently Levi have a discount of up to R200-00 off a new pair of jeans when you donate your old one to charity via the bins in their Levi stores.

Levi Struass website

Levi Strauss website

A good digital photographic course is an excellent investment for your blog. Universal Image with four branches in Johannesburg is an option as they offer a number of different modules to suit everybodies skill level and personal interest – headoffice (011) 886 3116