Ultra focused niche market

August 28, 2009

Internet marketing and search engines best serve tightly-defined, ultra-focused, niche markets. How can you have competition if no-one offers what you do?

Best made axes

Best made axes

Consider ‘Best Made Axes’ – they make hand-made axes that are objects of art, items of fashion, collectibles; quality is expected, demanded and is not even news; they sell because they are cool, different and sexy (in a lumberjack kind of way) and price is of no consequence.

Visit their unique website site.

What makes your service / product different? Are you offering something that no-one can duplicate because it is uniquely you? Find and cultivate that uniqueness and then deliver it consistently; time and viral marketing will do the rest.


An online shop

March 31, 2009

Visit the website http://www.etsy.com ; an online shopping mall with hundreds of stores owned and run by artists who create and market their niche products.

A small town could not support an artist who creates jewellery out of discarded watches – but the Internet can!

Below are three examples of privately owned virtual stores on the etsy website.

leather-banner

Handmade red leather journal

Red leather journal

QA Create - jewellery

QA Create - jewellery

Ring from a discarded watch

Ring from a discarded watch

Imagine Studios - Digitial artwork

Imagine Studios - Digitial artwork

Digital photo fusion artwork

Digital photo fusion artwork