Internet marketing and search engines best serve tightly-defined, ultra-focused, niche markets. How can you have competition if no-one offers what you do?
Consider ‘Best Made Axes’ – they make hand-made axes that are objects of art, items of fashion, collectibles; quality is expected, demanded and is not even news; they sell because they are cool, different and sexy (in a lumberjack kind of way) and price is of no consequence.
What makes your service / product different? Are you offering something that no-one can duplicate because it is uniquely you? Find and cultivate that uniqueness and then deliver it consistently; time and viral marketing will do the rest.