Best new marketing blog

December 17, 2009

Some blogs are about as perfect as you can get and they have the stats to prove it i.e. in one year, 3 million visitors, 3500 followers on Facebook, 3800 subscribers to their RSS feed and 1600 followers on Twitter (Dec 2009)

The blog I’m referring to – Bike Exif an Australian outfit that specialises in classic motorcycles, custom motorcycles and cafe racers. Chris Hunter is their creative director.

Mac custom motorcycle

Click here to view post on Mac Motorcycle

The blog has a community. It is full of passion. It focuses on design; each motorcycle and photo is a work of art. Every motorcycle has a story and every owner and custom builder is profiled; everyone is important. They post almost every day. The blog content is tightly focused. You have a regular website and a mobile phone website. You can follow them on Twitter, Facebook or via subscription (RSS feed) or a daily email.

Even if you are not a biker, this is a blog website we can all learn from!

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Legendary epic marketing events

November 25, 2009

New marketing has an emphasis on events and projects – epic, legendary, unique and fun.

The right event does not need expensive advertising on TV, radio or print. Catch people’s imagination and they will viral market your event for you – for free! And dont think people don’t have time – for the right event, they have all the time in the world.

A non-profit, one afternoon version of the ‘Amazing Race’ was held in Johannesburg recently. In its fouth year it attracted over 2000 people – and contestants went all out to get into the true spirit of the event.

The crowd at the amazing race -  Johannesburg

Contestants dressed up and many decorated their cars as well. Following the clues, competition was fierce to get to the winning line first and of course the after party was legendary!

Click on the thumbnails below to walk through the gallery.


Blogging works

November 17, 2009

Tavi Gevinson, a 13 year old from Chicago has set the fashion world alight with her fashion blog “Style Rookie” which she started in March 2008. Monthly she gets around 1,5 million hits.

She has just returned from the New York fashion week which she attended as special guest. In August she made the cover of British fashion magazine Pop, which has featured the likes of Kate Moss.

The message is clear – find a niche, follow your passion and do something unique; something that nobody else can do.

Tavi Gevinson from her blog "Style Rookie" - a style of her own.

Visit her blog here.


Ultra focused niche market

August 28, 2009

Internet marketing and search engines best serve tightly-defined, ultra-focused, niche markets. How can you have competition if no-one offers what you do?

Best made axes

Best made axes

Consider ‘Best Made Axes’ – they make hand-made axes that are objects of art, items of fashion, collectibles; quality is expected, demanded and is not even news; they sell because they are cool, different and sexy (in a lumberjack kind of way) and price is of no consequence.

Visit their unique website site.

What makes your service / product different? Are you offering something that no-one can duplicate because it is uniquely you? Find and cultivate that uniqueness and then deliver it consistently; time and viral marketing will do the rest.


Lance Armstrong uses New Marketing against the Media

June 1, 2009

John Donne said,”  . . . never send to know for whom the the bell tolls; it tolls for thee.” We are all going to be dramatically affected by the new world and the new face of work.

Updated | May 29 Lance Armstrong, who stopped talking to the news media without explanation or comment nearly two weeks ago, is not the first star athlete to tire of answering questions from reporters, but he does seem to be the first to embark on a drive to put them out of business entirely, by simply reporting, in multimedia blog posts and tweets, on his own exploits.

As my colleague Juliet Macur reported earlier this week, Philippe Maertens, a spokesman for Mr. Armstrong’s cycling team, “said that Armstrong was at first upset with reports that he had been the instigator of a rider protest last week in Milan. Now, Maertens said, he was not sure why Armstrong continued his boycott of the news media.” According to the spokesman, the seven-time Tour de France champion told him simply, “I don’t need them.”

Read the whole story off The Lede – New York Times News Blog

By taking total control of the coverage of his own comeback, interviewing himself on video and choosing which comments on Twitter to respond to and which to ignore, Mr. Armstrong has ensured that, for as long as his press blackout lasts, he can write his own story and present himself to his fans on his own terms, without even having to acknowledge any criticism or doubts. Given the chance, who wouldn’t like to do that?


A new business!

April 8, 2009
Sean Dercksen has been a Master of Ceremonies (MC) for his company for 10 years; its part of his job. He is also a gifted and animated story teller and impersonator; it’s his passion.

By joining his MC skill to his passion, and then separating this from his office-hours job, he has a new business providing an alternative income stream. Something he can take with him; something that makes him self reliant. Now launch it on the Internet with a website, blog and videos. The cost here is virtually zero.


Click here for a sneak preview of the pre-launch website