Blogging is not something extra

November 27, 2009

Blogging (podcasts, YouTube videos) and all forms of social media is not something EXTRA – it is in place of.

Blogs should be in place of mountains of long explanatory emails, memos, circulars, journals, product training, think-tanks, authoring in Ms Word, planning meetings, mentoring meetings etc

Podcasts, in place of endless staff meetings and training events.

Videos, in place of training seminars and motivational meetings.

Social media e.g. FaceBook in place of newsletters, emails and phone calls.

As long as you think of the new Internet tools as ‘something extra’ you will struggle to start or make a change in your circumstances.

“Destroy it all and start again.” – Tom Peters.

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Legendary epic marketing events

November 25, 2009

New marketing has an emphasis on events and projects – epic, legendary, unique and fun.

The right event does not need expensive advertising on TV, radio or print. Catch people’s imagination and they will viral market your event for you – for free! And dont think people don’t have time – for the right event, they have all the time in the world.

A non-profit, one afternoon version of the ‘Amazing Race’ was held in Johannesburg recently. In its fouth year it attracted over 2000 people – and contestants went all out to get into the true spirit of the event.

The crowd at the amazing race -  Johannesburg

Contestants dressed up and many decorated their cars as well. Following the clues, competition was fierce to get to the winning line first and of course the after party was legendary!

Click on the thumbnails below to walk through the gallery.


Western Australia Construction Boom

November 23, 2009

Starting mid 2010 Western Australia will start its next heavy industry construction boom in oil, gas and iron ore.

Between 25 000 and 38 000 new jobs will become available with over 160 billion Oz dollars being spent in resources and infrastructure over the next decade.

LinkedIn - your professional online profile

Free Internet resources like LinkedIn is the place to put your professional CV online where you can create and manage your professional profile in your area of expertise.


Blogging works

November 17, 2009

Tavi Gevinson, a 13 year old from Chicago has set the fashion world alight with her fashion blog “Style Rookie” which she started in March 2008. Monthly she gets around 1,5 million hits.

She has just returned from the New York fashion week which she attended as special guest. In August she made the cover of British fashion magazine Pop, which has featured the likes of Kate Moss.

The message is clear – find a niche, follow your passion and do something unique; something that nobody else can do.

Tavi Gevinson from her blog "Style Rookie" - a style of her own.

Visit her blog here.


People value interesting useful information

October 26, 2009

Today’s consumer wants valuable, useful, interesting, information in order to make informed decisions.

An article from the Custom Publishing Council poll, shows that consumers are increasingly attracted to marketing methods that include useful information:

* 68% say it helps them make better purchasing decisions when companies provide product information

* 78% don’t mind sponsors selling their products and services through custom publications — as long as the information is interesting.

* 74% say getting information from an interesting collection of articles is more appealing than getting information from ads.

Blogs, websites, videos and podcasts packed with interesting information will always find a dedicated market.

Click here to read the full article


Quick edit

October 19, 2009

The WordPress editor is slow particularly for those with limited bandwidth. This is a problem if you don’t want to change the actual text of a post, only the attributes.

The ‘Quick Edit’ option can be a huge help as it allows editing of all the attributes of the post without having to download the actual text.

Quick edit to change the attributes of a post

Quick edit to change the attributes of a post

The attributes of a post include the title, slug, date, password, private post, category, tags, allow comments, allow pings and the status (published, pending and draft)

Attributes of a post can be changed with 'Quick Edit'

Attributes of a post can be changed with 'Quick Edit'


Post by email example – picture attachments. 4 of 4

October 15, 2009

This is an example of a posting to a WordPress blog using an email with four pictures as attachments; as you can see WordPress makes a gallery of thumbnails.

The pictures had already be resized and compressed. Note that the file names became the picture captions and that the capital letters were changed to lower case in the process.

NOTES:

The WordPress gallery generator is an annoying piece of software and seldom works as expected. If you know that you are going to upload heaps of photos into a large number of galleries consider using photo service resources like Flickr or Photobucket . . . then link your WordPress blog TO the galleries on your chosen photo service.

Don’t try to mix single stand alone pictures with a gallery in the same post – the stand alone will also automatically be present in the gallery as well – this is sometimes a problem.

You may need to change the number of columns in the gallery so that the thumbnails arrange themselves properly.

Posting by email is very useful as it is blindingly fast and convenient compared to the slow performance of the WordPress editor. Editing existing posts however must still be done in the WordPress editor


This mail has four picture attachments.